21/04-2017 08:40:15: (GIG) GIG continues European affiliate expansion
Gaming Innovation Group Inc. (GIG) and its subsidiary Innovation Labs has agreed to acquire a highly
regarded affiliate network targeting sportsbook players in the DACH region (Germany, Austria and
Switzerland), for a total consideration of EUR 5.7 million.
The acquisition includes a network of sportsbook websites, and all related assets, IP and affiliate
accounts. The network provide reviews and betting tips to users on upcoming sporting events. Current
yearly revenue run-rate of the acquired assets is approximately EUR 1.4 million and with a strong EBIT
margin of above 85%.
The acquisition expands Innovation Labs geographical footprint to one of the largest markets in the
world, and significantly strengthens its sportsbetting assets. The acquisition of the network is expected
to add at least another 5,000 high value First Time Depositors (FTDs) over the coming 12 months. The
network will be integrated into Innovation Labs own BI/Data proprietary systems & marketing platforms,
providing both technological and operational synergies.
The acquisition will be settled with proceeds from the recent bond issue. The transaction is subject to a
satisfactory due diligence and final board approval. Closing is expected in June 2017.
"We aim to make Innovation Labs the largest lead generation business in iGaming. Through this
acquisition, we are entering the DACH markets whom are likely to be reregulated in the future, and are
therefore markets we are increasingly focusing on. This acquisition will enable Innovation Labs to refer
more German speaking customers to our B2B partners and thus benefit all parties engaged in the
expanding GIG iGaming eco-system", says Robin Reed, CEO of GIG.
GIG's subsidiary Innovation Labs is a fast-growing online marketing company for iGaming. It refers
paying users to B2B clients primarily on perpetual revenue share agreements. It sources these paying
users by obtaining competitive rankings for high-value keywords in search engines through SEO
(search engine optimization), generating traffic to owned websites. These websites have guides and
quality content for the gaming industry and serves as paths to operators. Innovation Labs also refer
paying users through data driven media buying techniques.
In March GIG entered into agreement to acquire Casinotopsonline.com (see OSE announcement on
Friday 10 March 2017). All conditions for completing the transaction have been fulfilled and closing has
For further information, contact:
Robin Reed, CEO, +356 9999 0382,
Gaming Innovation Group Inc. is an emerging gambling solutions and interactive entertainment
provider. The Company offers cutting-edge cloud-based services and B2B performance marketing, and
owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports
betting and casino industry. Gaming Innovation Group operates out of Malta and is listed on the Oslo
Stock Exchange under the ticker symbol "GIG".
For more information about the Company and our services:
Ekstern link: http://www.newsweb.no/index.jsp?messageId=425241
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