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21/04-2017 14:57:36: (E-PNDORC.BTSE, PNDORA.CPH) PANDORA ENTERS INDIAN MARKET WITH FIRST CONCEPT STORE

tact: 
 
MEDIA RELATIONS                     INVESTOR RELATIONS                         
Kristian Lysgaard                   Magnus Thorstholm Jensen                   
Director, Corporate Communications  Vice President, Head of Investor Relations 
+45 7219 5774                       +45 7219 5739                              
krly@pandora.net                    mtje@pandora.net                           
                                    Brian Granberg                             
                                    Investor Relations Officer                 
                                    +45 7219 5344                              
                                    brgr@pandora.netughters of Mr. Vikram Bakshi a 
pioneer of modern retail in India.  
 
 
ABOUT PANDORA 
PANDORA designs, manufactures and markets hand-finished and contemporary 
jewellery made from high-quality materials at affordable prices. PANDORA 
jewellery is sold in more than 100 countries on six continents through around 
8,100 points of sale, including more than 2,100 concept stores. Founded in 1982 
and headquartered in Copenhagen, Denmark, PANDORA employs more than 21,500 
people worldwide of whom around 12,400 are located in Thailand, where the 
Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq 
Copenhagen stock exchange in Denmark. In 2016, PANDORA's total revenue was DKK 
20.3 billion (approximately EUR 2.7 billion).  
 
 
 
CONTACT 
For more information, please conompany exclusive distribution rights for PANDORA jewellery in India. PANDORA 
plans to open around 50 concept stores across the country over the next three 
years with an initial focus on Delhi, Mumbai and Bangalore. Around five stores 
are scheduled to open in 2017.  
 
 
 
ABOUT PAN INDIA 
Pan India is owned by three business partners, Vikram Bakshi, David Hudson and 
Thomas Bay. David Hudson, a British citizen, has been responsible for 
establishing several companies in India, G4S, the largest security provider in 
India being one of them. Thomas Bay is a former Counsel General at the Danish 
Embassy in UAE and a founding partner of Panmeas (the original PANDORA 
distributor in UAE, Bahrain, Qatar and Oman). The business in India shall be 
operated by Devika Bakshi and Kanika Talwar, dathe 
world and sells affordable high-quality jewellery in more than 100 countries.  
 
The new concept store, which is owned and operated by PANDORA.s distribution 
partner Pan India Charms & Jewellery Private Limited (Pan India), is located in 
the `Mall of India., in the Noida area of Delhi.  
 
Commenting on the  announcement, David Allen, PANDORA.s President of EMEA said: 
.Entering one of the largest jewellery markets in the world is an integral part 
of our strategy to increase our global footprint, bringing our brand closer to 
our consumers around the world. We are thrilled and very excited to start this 
journey with our partner and distributor, to establish the PANDORA brand in 
India..  
 
In January, PANDORA signed a letter of intent with Pan India which granted the 
cPandora A/S
Press release

PANDORA ENTERS INDIAN MARKET WITH FIRST CONCEPT STORE

PRESS RELEASE: The new concept store is located in the `Mall of India., in the 
Noida area of Delhi and is the first of around 50 concept stores to be opened 
in India over a three year period.  
 
Copenhagen, 2017-04-21 14:57 CEST (GLOBE NEWSWIRE) -- PANDORA, the leading 
international jewellery manufacturer and retailer, enters one of the largest 
jewellery markets in the world, with the official opening of the first PANDORA 
concept store in India which took place on Wednesday, 19 April.  
 
This represents a significant milestone for the company and is part of 
PANDORA.s successful overall strategy of expanding its branded network 
globally. Today, the Company has more than 2,100 concept stores around 

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