09/11-2017 08:30:08: (CXENSE) Japanese publisher Asahi Interactive signs agreement for Cxense software
Oslo, Norway - 9 November 2017 - Cxense ASA (OSE: CXENSE) today announced that
the leading Japanese online publisher Asahi Interactive Co., Ltd. signed an
agreement with Cxense for use of data management and personalization software.
Tokyo-based Asahi Interactive is a subsidiary of the Asahi Newspaper, operating
various Japanese web sites providing news and information for people involved in
technology and business. The company also operates the Japanese-speaking website
for CNN and holds a license from CBS Interactive, Inc. to operate CNET Japan and
Asahi Interactive will use the Cxense solutions for real-time audience
segmentation and to provide personalized recommendations on its websites to
drive user engagement and increase advertising revenue.
About Asahi Interactive:
Asahi Interactive is a wholly-owned subsidiary of Asahi Newspaper. In addition
to strengthening cooperation with the Asahi Shimbun and Asahi Shimbun group
media, Asahi Interactive is also disseminating information on the changing world
of the Internet through CNET Japan, ZDNet Japan and other site operations.
Cxense helps hundreds of leading publishers and marketers across the globe
transform their raw data into their most valuable resource. Cxense's leading
Data Management Platform (DMP) with Intelligent Personalization, give companies
unprecedented insight about their individual customers, and enables them to
action this insight real-time in all marketing and sales channels. Benefits
include increased digital revenue and user loyalty. Cxense works with brands
such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many
more. Cxense is headquartered in Norway with offices worldwide and the company
is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062
Ekstern link: http://www.newsweb.no/index.jsp?messageId=438275
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